MotoTex- You answered your own question. BMW represents Refinement. Harley represents a antiquated bike type. Any more questions....
I've always thought of HD's V-Twins and BMW Opposed Twins as being about the same in my book.
They both turned the corner in the last few decades and I'd give BMW the nod for doing it first with the K-bikes in the 80's.
Still, both brands ran with original tech for a very long time before trying anything significantly different.
Both have refined their bikes over the years, Beemers with gadgetry and Harley with styling.
I think Harley makes better bikes now than they did twenty or thirty years ago.
To me, BMW reached their apex around 2000 or so and now make less reliable bikes than before. Some of their newer stuff just doesn't have the German-crafted excellence they used to. And, their customer surveys reflect this isn't just my opinion.
I've owned samples of both brands over the years. In my case the Harley I bought new had an engineering flaw that no less than eight dealers refused to address under warranty, a self-lubing rear disc brake. Due to a seal on the countershaft leaking repeatedly, draining across the swingarm and onto the rear brake. (Granted, it did lube the chain as well
![Wink ;-) ;-)](https://www.twtex.com/forums/images/smilies/icon_wink.gif)
) They kept replacing the seal, over and over, and it would last about 200 miles before it leaked again. This was a mid-year model change, shortly after AMF sold the company to the employees. I don't think it is representative of their overall quality and design, but it irked me enough that I'll probably not consider another HD, mostly because of their total lack of response to a clear design flaw.
I traded the Sportster after two years of ownership for a K-75C. I put 86K miles on it over the next fifteen years. The indestructible flying brick. They don't make them like that any more.
Clearly there has been a change in the engineering department at BMW since. Perhaps the old school folks retired. The gaff on the upper shock mount on the F800GS and related models demonstrated to me the current flock of design folks there weren't doing good work.
They both make pretty and functional bikes, but both seem to be coasting on reputations established many years ago. Though IMHO Harley seems to be more innovative of late.
So, I really don't make this distinction between the two being alluded to above.
As Sergeant Friday would say, "just the facts."